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Lexus Creates ‘Kinetic’ Atmosphere with Exhibit at 2011 North American International Auto Show
Lexus has gone to great lengths to connect with people visiting its exhibit at the 2011 North American International Auto Show (NAIAS).
Read MoreLexus and Scholastic Announce First Round of Winners in the 2010-2011 Lexus Eco Challenge
Sixteen student teams from 11 states have been named winners in the first round of the fourth annual Lexus Eco Challenge, an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it. Lexus will award a total of $500,000 in grants and scholarships throughout this year’s program.
Read MoreLexus Pulls an ‘All-Nighter’ with Xbox LIVE for CT 200h
In support of its all-new CT 200h hybrid, Lexus has forged its first partnership with Xbox 360® video game and entertainment system from Microsoft for the Xbox LIVE® online entertainment network ?All-Nighter.? On Saturday, December 18, Lexus will sponsor the all-night gaming marathon for ?Halo: Reach,? giving gamers the opportunity to download Lexus content and enter to win prizes for playing from dusk ?til dawn.
Read MorePricing for All-New 2011 Lexus CT 200h to Start Below $30,000
Lexus today announced the Manufacturer’s Suggested Retail Prices (MSRP) for the all-new 2011 CT 200h hybrid, which will be priced at $29,120. The MSRP does not include a delivery, processing and handling fee of $875. When it arrives at dealerships in early March, it will be the fifth hybrid in the Lexus lineup and have the luxury industry’s best overall combined fuel economy at 42 mpg. With its starting price of $29,120, CT 200h will have the most attractive price point in the Lexus lineup and offer the level of refinement, quality and reliability that customers have come to expect.
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Joe Bacal and Lexus Persevere for Maiden Victory in Baja 1000
After suffering the longest night of his young off-road racing career, Joe Bacal and the Cancer Treatment Centers of America-sponsored Lexus LX 570 stormed past the finish line at 7:54 a.m. Saturday morning in a triumphant conclusion to the 43rd Annual Tecate SCORE Baja 1000.
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Lexus Captures the Conversation from Inside the New CT 200h Hybrid with ‘Darkcasting’
Introducing "Darkcasting." It's part test drive, part late night talk show, part real time feedback. Whatever it is, it's no 30-second spot for the new Lexus CT 200h, but an actual series hosted by actress and stand-up comedian Whitney Cummings that captures the (nearly) unfiltered conversations of influential personalities who take the new Lexus hybrid for a spin in their home cities--San Francisco, New York, Chicago, Miami, Los Angeles, and New Orleans. The net result is a series of conversational vignettes--the kind that happen when influencers drive through storied neighborhoods and compare reference points and shared nostalgia.
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