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Lexus IS Launch Spots Encourage Consumers to Blend Out

Lexus IS Launch Spots Encourage Consumers to Blend Out

TORRANCE, Calif. (June 13, 2013) — To launch the entirely new 2014 Lexus IS sport sedan, the automaker today debuts three new television spots comprised of iconic, stylized visuals designed to be provocative. The strikingly different IS, which will arrive in showrooms this July, is the latest vehicle in the Lexus lineup to showcase the brand’s commitment to bold and dynamic design. Like the new IS, the supporting TV spots are a deliberately defiant departure from the status quo.

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Lexus Tees Up Action on Course and Off at the U.S. Open Championship

TORRANCE, Calif. (June 10, 2013) — Pull out your clubs and polo shirts. As the exclusive automotive partner of the United States Golf Association (USGA®), Lexus is returning as corporate partner of the 113th U.S. Open Championship. This year’s championship takes place June 10?16 at the Merion Golf Club in Ardmore, Pa., and for the first time, the USGA and Lexus will reach beyond the Club’s gates and into the City of Brotherly Love.

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Lexus Partners with Tony Hawk Foundation to Create a Fan Based Decal

TORRANCE, Calif. (June 3, 2013) - From June 3 – 20, 2013, Lexus and the Tony Hawk Foundation will be asking their fans and supporters to be part of a fan based decal that will be featured on the Lexus IS F CCS-R race car competing in Pikes Peak International Hill Climb.  Fans will be able to enter their names via a response to a Lexus Facebook post, a Lexus Google+ post, a comment to a Lexus YouTube IS F CCS-R video and through Twitter and Instagram using #Lexus14K.  This community-based decal will integrate 14,000 fan names and will be on display at Fan Fest, an annual pre-race celebration held in downtown Colorado Springs on June 28.

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