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Lexus Announces the Latest Addition to the Daunting ‘F’ Performance Line: the GS F Sedan
TORRANCE, Calif. (Jan. 6, 2015) – Lexus is yet again showing its sporty disposition and rumbling into Detroit. The luxury vehicle manufacturer has announced the much-anticipated GS F performance sedan, which combines a refined four-door package with the speed and agility of a premium sports car, will be revealed at the North American International Auto Show on Tuesday, Jan. 13 at 8:40 a.m. EST in the Lexus display at Cobo Center in Detroit. The GS F will be the latest vehicle to join Lexus’ high-performance “F” line that already includes the RC F coupe.
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Lexus Goes Beyond Utility With First-Ever NX Crossover
TORRANCE, Calif. (Jan. 5, 2015) – Today, Lexus debuts an integrated marketing campaign to launch a luxury crossover that goes beyond utility: the Lexus NX. The campaign illustrates how the 2015 NX goes beyond the capabilities of a typical SUV to offer urban consumers a stylish vehicle that fits their active lifestyle. The campaign will target a social, highly engaged youthful audience.
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A Track-Ready Lexus Poised to Make Global Debut at 2015 NAIAS
TORRANCE, Calif. (Dec. 17, 2014) – Lexus announced it will be adding a second vehicle to its growing stable of F brand high performance models. Earlier this year, the luxury manufacturer launched the RC F, a V8 powered performance coupe. The newest Lexus F brand vehicle will make its global premiere at the 2015 North American International Auto Show (NAIAS) on Jan. 13. The vehicle will be revealed at a press conference in the Lexus display space at Cobo Center on Tuesday, Jan. 13 at 8:40 a.m. EST.
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Lexus to Roll Out Brand New Active Safety Package from 2015
Torrance, Calif, Nov. 28, 2014 -- In line with the ultimate aim of eliminating traffic fatalities and injuries, Lexus will next year launch the "Lexus Safety System +" package, a newly-developed set of active safety technologies designed to help prevent or mitigate collisions across a wide range of vehicle speeds. While Lexus vehicles already feature a wide range of safety technologies and systems based on the Integrated Safety Management Concept1, this latest package is aimed at further encouraging the uptake of safety technologies and will therefore be rolled out across all Lexus models in Japan, North America and Europe by the end of 2017.
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